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Public Relations, Topic of the Week COMM 2322

Topic of the Week: Infographics

What are infographics?  For this week’s post, infographics stand for Information Graphics and are great visuals for presenting complex information and statistics clearly and in a way that grabs your attention.

Does this grab your attention?

by the_raj

You will probably need to click on the picture to get a closer look, but the infographic clearly shows in detail that fast food consumption has gone up while sit-down restaurants have gone down.  There are two choices–we could read about the rise of fast food in a newspaper article, or we could read a few sentences plus look at an infographic about the rise of fast food.  Most people, including me, would take the latter.

Infographics are a great substitute for writing long articles.

"Pros and Cons of Social Media in Education" by onlineuniversities.com

 

Again, if you need to click on the picture to get a better look, feel free to do so.  This infographic was made to illustrate how social media is used in schools. All the info in this infographic could easily be material and stats used to write a 10 page research paper. But instead of a long paper, someone condensed all the info into one infographics that is easy on the eyes. Infographics are a great way to get what you need to say and know that people will see it and pay attention.

Because everyone likes to take a closer look at infographics. Who doesn’t? They catch your eye–they are memorable. In this day and age, that may be all you need. Everything these days is quick; instant, fast, and always moving. If you can make someone stay still for a minute and pay attention, I believe you succeeded.

The point is, utilize infographics whenever you find the opportunity. It’ll do you a lot of good and will keep your readers interested.

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Discussion

3 thoughts on “Topic of the Week: Infographics

  1. Your definition of infographics was clear, understandable, and concise. The infographic examples were interesting and informative.
    The PR concept of using infographics is interesting because coming from the discipline of psychology, it seems like that field values lengthy,highly textual, scarcely visual types of writing. Although both infographics and longer textual writings are useful, I must admit that I wish psychology would utilize more textually concise tools such as infographs.

    Posted by katiedenisepsych | March 3, 2012, 9:20 pm
  2. I really liked your examples for this post. They were clear and very relevant. Also, your explanation was really good. I also like the look of your blog, very professional looking. However, my favorite part has got to be the name. I read your “About Me” page and the explanation behind the name. I thought it was very clever.

    Posted by tkreilly | March 12, 2012, 10:27 am

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